Transformers42
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Transformers42 (TR42) is an established Czech online course on weight loss, exercise and healthy eating, the very first online programme of its kind in the Czech Republic, completed by tens of thousands of people. Behind the project is Jakub Bína, frontman of the band Skyline. We started the collaboration with a complete marketing audit and followed up with execution and ongoing optimisation, with the goal of finding where the marketing had the biggest gaps and turning them into concrete growth.
The audit covered the entire customer journey: the website and its usability, SEO, performance channels, e-mail communication and the way things are measured and attributed. We evaluated each area, ranked the opportunities by impact and prepared a clear priority plan. On the website itself we then simplified the customer journey and focused on a higher conversion rate, so that more orders came out of the visitors.
We also run performance campaigns on Meta Ads. We create creatives that explain the product clearly and motivate action, and we combine acquisition with remarketing. On top of everything we build our own reporting that connects data from the ad accounts with real revenue: we go deep into the business numbers, so we know how much a customer actually costs and what the real return is, not just what the platform shows. Thanks to that we can give quality recommendations not only for advertising, but for the business as a whole, including how to keep healthy margins.
