Red Bull
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For Red Bull we produce premium printed materials that have to live up to the brand's high standards for quality and detail. For Red Bull Doodle Art we prepared a limited edition of notebooks made from Munken paper, known for its fine texture and elegant look. The goal was a representative product that is both practical and true to the brand's character.
In the design we drew on our experience with producing our own premium Doller diaries, where we emphasise quality materials, precise craftsmanship and timeless design. A notebook that isn't a giveaway, but something people keep on their desk.
At Red Bull Doodle Art we don't stop at production. We handle print production and social media content for the whole event, so the brand only brings the brief. Alongside the limited edition of notebooks we also produce smaller printed materials for Red Bull's ongoing marketing.
The collaboration also included the realisation of creative elements for a spring marketing campaign. We designed and produced special decorative "flowers" intended for Red Bull cans, which served as a striking visual element of the campaign. These original accessories helped create an attractive product presentation and supported the brand's seasonal communication offline.
For Red Bull we often act as a technical partner as well. A brief or raw materials come in and we work out how to turn them into a finished product: which paper to choose, which printing technology to use, what dimensions and binding. No hunting for a print shop, no haggling over specs.
